saranivasan — February 11, 2014 - 11:05
Google’s head of search spam, Matt Cutts, announced that Google has released a restore of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with a lot of ads at the top or if the ads are deemed too disturbing for users.
Matt Cutts well-defined an algorithm was rested final Thursday, Feb 6. Here’s his tweet:
SEO folks: we recently launched a modernize of this algorithm: http://t.co/KKSXm8FqZW Visible to outward universe on ~Feb. 6th.
Srinivasan — February 6, 2014 - 10:35
Google announced it is adding a Search Funnels Attribution Modeling Tool to Ad Words to assist marketers better understand how Ad Words campaigns are part of the sales funnel.
The five attribution models in the new tool are last click, first click, liner, time decay and position based. Advertisers can look at five dissimilar attribution models in Ad Words and evaluate up to three attribution models concurrently to analyze keywords, ad groups and campaigns that are contributing to the funnel, but aren’t represented in last click conversions.
forum — January 22, 2014 - 17:43
By now it’s clear that retailers made record investments in Google product listing ads in Q4 2013. Also sees smart phones playing a greater role in PLA performance in 2014.
As mobile shoppers utilize Google Shopping more in-store and on-the-go, we anticipate these holiday CTR trends to continue in 2014. By December 2014, expects retailers to allocate approximately a third of their PPC budgets to PLAs and that 40 percent of all PLA clicks will come from smart phones.
saranivasan — January 20, 2014 - 11:49
According Microsoft Bing’s Senior Product Manager, Duane Forrester it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make sufficient of an impact on your rankings to give you a major boost above your competitors.
forum — January 7, 2014 - 11:12
Chip-maker Nvidia has announced a new processor designed for mobile devices that it says will recommend better graphics than the Xbox 360. The Tegra K1 features 192 GPU cores, based on the same Kepler technology used in the US firm's high-end PC machinery.
It shows the chip running Epic Games Unreal Engine 4 at a Las Vegas result. The progress is planned to help Nvidia compete against Qualcomm and Samsung for orders from manufacturers.