Srinivasan — April 9, 2014 - 11:02
The PPC Twitter sphere lit up today with word that Google dropped the newest version of Ad Words Editor today. Here’s the lowdown on what’s novel in Version 10.4.
Ad Words Editor now supports stretchy bidding strategies. Users can update bid strategies down to the keyword stage, relate flexible bid strategies from the accounts’ shared records and copy or move items along with their offer strategies within an account.
saranivasan — March 31, 2014 - 11:12
The novel link building is link removal as some would say. Especially with the whole trend around links and how they can get you penalized, link removal requests have become a thing all too familiar to anybody who runs a web site.
The challenge, like with link building requests, is to get the webmaster you are sending the request to, to really read your request and then remove the link. That challenge is nothing innovative to those in link building. Adding a link is just as hard for webmasters are removing a link, but removing a link may be more insulting and supposed as negative.
Srinivasan — March 17, 2014 - 11:30
According to Google’s head of search spam, Matt Cutts, that his search team is working the next generation Panda update that would appear too many as being softer at Search Marketing Expo.
Cutts explained that this new Panda update should have a straight impact on helping small businesses do better.
One Googler on his team is specially working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one precise algorithmic modify that should have a positive impact on the smaller businesses.
saranivasan — February 11, 2014 - 11:05
Google’s head of search spam, Matt Cutts, announced that Google has released a restore of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with a lot of ads at the top or if the ads are deemed too disturbing for users.
Matt Cutts well-defined an algorithm was rested final Thursday, Feb 6. Here’s his tweet:
SEO folks: we recently launched a modernize of this algorithm: http://t.co/KKSXm8FqZW Visible to outward universe on ~Feb. 6th.
Srinivasan — February 6, 2014 - 10:35
Google announced it is adding a Search Funnels Attribution Modeling Tool to Ad Words to assist marketers better understand how Ad Words campaigns are part of the sales funnel.
The five attribution models in the new tool are last click, first click, liner, time decay and position based. Advertisers can look at five dissimilar attribution models in Ad Words and evaluate up to three attribution models concurrently to analyze keywords, ad groups and campaigns that are contributing to the funnel, but aren’t represented in last click conversions.