Most people using social networking sites or involved in the field of Social media marketing also might have had this question occurring in their minds couple of times.How do we measure popularity in social networking sites?Do we draw conclusion about this on a quantitative or qualitative basis?

The main aim of participating in social media sites is to drive traffic to your sites.But the important factor is what kind of traffic is vital to your site?Quality traffic comes from members who are actively following your details or participating in the social media network.”Quantity” based traffic is obtained from members who are temporary visitors.

Consider these factors also while measuring traffic:
How many members are following (number of users)
How many regular visitors are there (people with interest)
How progressively are the variables rising (increase in awareness)

Utilizing Google analytics is one of the effective ways in order to measure traffic.

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