The Robot Exclusion Standard, otherwise known as the Robots Exclusion Protocol or robots.txt protocol, is a method in order to avoid cooperating web spiders and other web robots from accessing all or part of a website which is otherwise openly viewable by everyone.

A robots.txt file is basically a short text file that is present in your home directory.Before search engines spider your site, they search this robot file to see which files/file types and/or directories they are not permitted to see. Following is the syntax of the commands which needs to be placed in the robots.txt file.

The general syntax is
User-agent:*
Disallow:

The above command allows the robot to visit the entire site.

The followings factors are involved in improving or optimizing your existing PPC campaign:
Keyword Optimization
Landing Page Optimization
Text Optimization
Bid Optimization
Quality Score

Begin with keywords that actually drive conversions and also perform some additional research on other keywords which are missing. That will actually make the initial list.Once you start running ads on that list, you can get a improved idea of whether they are going to perform.You can also notably figure out what negatives need to be run, and which keywords need to be split into key phrases for better bidding.If some keywords are returning negatively then delete them.But in case they drove any conversions at all,check to see if a further precise phrase may achieve positive results for you.

Ensure that you have a fine landing page that enables people to obtain the information they are seeking.

Webmaster Tools,one of the free tools offered by Google is an extremely useful tool for a webmaster.Once your site is added in webmaster, this tool tracks various factors which helps in improving the status of your site.

Once your site is added, and you click the site name, you will be taken to the dashboard.The dashboard lists all the options available for a site.This includes

• Site Configuration
• Your Site on the web
• Diagnostics

Now-a days, most websites are in the trend of creating blogs in their sites.The main aim is to drive traffic to the sites and also to improve the rankings of the keyword. But does search engines approve of these internal linking or is it considered as spam?Also,does the search engines provide enough weightage to these links?

Well, following are some factors to be considered while creating blogs in your sites and posting the content :

• Ensure that the content of the blog is relevant to your site:
  i.e if your site is related to mobile phones,create a blog with content relevant to the same.There is no point in creating the blog with content related to TV.
• For each content posting,highlight the keywords for your content.
• Provide links to the other pages of your site whenever relevant

Most people using social networking sites or involved in the field of Social media marketing also might have had this question occurring in their minds couple of times.How do we measure popularity in social networking sites?Do we draw conclusion about this on a quantitative or qualitative basis?

The main aim of participating in social media sites is to drive traffic to your sites.But the important factor is what kind of traffic is vital to your site?Quality traffic comes from members who are actively following your details or participating in the social media network.”Quantity” based traffic is obtained from members who are temporary visitors.

Consider these factors also while measuring traffic:
How many members are following (number of users)
How many regular visitors are there (people with interest)
How progressively are the variables rising (increase in awareness)