Present day SEO is not just about having some keywords put up in the Meta tags, now with search engines algorithm becoming more sophisticated it is necessary to have natural links by having interesting content that all would like. It is also vital to put fresh content and show updated information, for which social media plays a vital role.

As of today, people are active in social networks like facebook, twitter etc which makes

Social Media Marketing- One of the Effective Ways to generate traffic                    

So here is a conversation on the lines of social media that springs up:

Seomarketing company shares on what he feels would increase traffic via Social Media:

“#1 - Hot Content

#2 - Niched Network Nuances

#3 - Simplify Sharing

#4 – Consistency”

Vikaskatoch agrees putting forth his view that:

Social media can be the platform for one to market his product or brand and create more visibility on the web. Nevertheless involving yourself in unethical social media activities may lead to Google banning it and harm your product.

Seorif says:

It is necessary to have a clear aim of what you want before launching social media campaigns, if you are just going to generate traffic, it does not serve the purpose unless you get advertising income through traffic volume. To make social media effective one needs to have crystal clear goals

Dynamic web says from the business point of view:

Social media marketing is one of the efficient and cost effective methods of getting leads for your business which may also at times gift you with repeating visitors.

Also if one has a product or publishes content for ad revenue social media has the potential to boost the site revenue in the long run.

Mikevictor shares that:

Creating and publishing a blog can be one of the effective social media techniques
 
Social media marketing today can be considered to be a little like door to door sales, the door to door salesman did not know who his target audience were and was on a random search for the potential customers.

Whereas today in Social media marketing one has the luxury of finding his target audience, as separate niches are created and the products/sites marketed to the users directly.

Now what play havoc are the competitors for all products, while big brands that have made their names popular, face the wrath of duplications and the upcoming sites are left to have sole conversations. It is important to string upon healthy discussions instead of just putting up links.
Discussing one of the hot topics today and then as the conversation builds up giving a related link would be much more natural rather than just posting a link.