These days most people who own a website look forward to optimize their site through SEO.The field of SEO has risen to utmost importance for the past few years and is also predicted to improve further greatly in the forthcoming years.Due to this, there are several companies emerging in the field of SEO. Choosing the right SEO company can be a very tedious task for webmasters.

The postings and the threads in the following link can provide good guidelines for choosing the right SEO company.

A new comer in the field of SEO might find certain terms to be like Greek and Latin to them.It would
really help them to have a basic idea of some of the following most common terms which are used in SEO.

Algorithm
The secret formula that a Search Engine utilises to determine which web pages it will rank for any particular keyword search as well as the the order in which those pages will appear in the SERPs.

Spider
Programs written to scan the web automatically for several reasons (to index web pages, for spamming

Here is a latest query and explanation put forth by a user of the forum
http://www.webmaster-talk.com/ in their SEO section.

"Alexa rank is a great intelligence tool for positioning your web site in your niche.
While page rank shows importance, alexa rank shows popularity.Together, makes more
accurate measures for your web site."

Here is one comment by "Gringo" posted on Feb 20th which is counter to the
above statement.There are other comments in the post supporting the comment

1. Submit your site to Web Directories: This is one of the best methods in order to get sufficient backlinks quickly.

2. Submit Press Releases to PR sites : Submit your site’s launch to various PR websites who will distribute the same to other online new sites.This is another method to get a free link.

3. Get Reciprocal Links with Similar Websites: Obtaining reciprocal links with similar sites helps in getting links as well as traffic.Obtain link partners by emailing them or by searching through forums.

Yahoo follows a different algorithm when compared to the ranking of Google.
Here are some useful tips to improve ranking in Yahoo.

1.Including a listing in yahoo directory is useful.Visit this location https://siteexplorer.search.yahoo.com/submit and submit your site.
2.Submit your website sitemap to Yahoo.If your site has got an XML sitemap,visit the location
https://siteexplorer.search.yahoo.com/submit and enter the URL of sitemap.